Client: Popular Maruti
Objective: To create a massive buzz for the 2017 Popular Rally competition and to generate bigger digital push in social media platforms.
Description: After taking a brief hiatus from conducting the Popular Rally in the previous years, the organizers wanted massive digital push for their 2017 Popular Rally competition & Monolith was tasked to build a digital strategy. With the help of Monolith, the 2017 Popular Rally created an enormous buzz and huge social media peak, resulting in an unimaginable success for the client and opened doors for the future of the competition.
Outcome: The reach exceeded half a million people, the website views climbed more than 10000 and social media likes and fan engagement witnessed a staggering 200% rise.